#355: Don’t Do Stupid Things 101 with Peter & Ben from Crank (and the world of Unicorns).

Today we are joined by Peter Abraham & Ben Salmon, who are two out of the three co- founders of Crank.

Extensively discussing the important of customer experience, they give us their unique insights into how they measure customer engagement. Plus, we hear about how the start-up balances their budget, resource and time all whilst keeping customers happy.

As a bonus, you’ll learn their secret on how to ensure your data guys and marketing guys can not only co-exist but flourish and work together more effectively for your business.

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Connect with the Crank team here:

https://twitter.com/peterjabraham?lang=en-gb
https://twitter.com/bensalmon?lang=en-gb
https://www.linkedin.com/company/wearecrank
https://twitter.com/wearecrank