#363: A step by step approach to writing good content

In today’s episode Andy is joined by Rob Ashton, founder and CEO at Emphasis to talk about writing great content.

Rob provides advice on how to start writing when you have a blank screen in front of you and takes you through all parts of the process, from the previous research to the motivation you’ll need every day to keep writing.

Additionally, Rob talks about how to measure quality writing, providing tips to improve the quality of your text and your audience’s satisfaction.