How to bootstrap your start-up

It can be challenging to build a company from scratch. Oftentimes,
founders think that they need a lot of money, to get their company
going in the first place. Christoph Behn chose a different path and
bootstrapped his company right from the beginning. In this episode
we go through the pros and cons of bootstrapping and his practical
advice on how to bootstrap. The three biggest advantages of
bootstrapping: You keep control of your company, you increase the
likelihood of building a great product, because you have to spend
more time with your customers and it automatically forces you to
sharpen your focus. The downside: You probably won't be famous,
since the start-up ecosystem mostly cares about crazy financing
rounds.