#73 with Marius Urbanczyk

“We were on the wave of change and we had the right product and the
right solution.” #OnTheWayToNewWork #TheNewYorkTapes
#MontagsAufDeutsch #ThursdaysInEnglish We met Mariusz Urbanczyk
during our New York trip in his office on Park Avenue. Mariusz
manages the North America business of a relatively young company
called Hogarth. Hogarth has changed the subject of advertising in
the 10 years since its founding. More than 3,500 permanent and
3,000 freelancers now work for Hogarth. Founded in London at the
end of the 2008 recession, it was probably a good timing for a
company that promised to "decouple" the creative idea from ​​the
process of producing and distributing advertising materials.
Mariusz has been on this path almost from the beginning. One year
after the founding of Hogarth, he started in the London office.
Stations in Brazil and Argentina followed before he came to New
York. We talked to Mariusz about what it's like to disruptively
change your own industry. His answer: "You are not the most popular
kid on the block." To the delight of Christoph, we talked about
technologies (workflow tools, media asset management, Cloud
Technology etc.) as well as the importance of language and culture.
Having grown up in Poland, the dream of his youth was to go to the
radio and have his own late night show. But despite countless
weekends spent at a radio station between the ages of 15 and 20, it
was supposed to be very different. Mariusz has witnessed the change
of the political system in Eastern Europe and change has always
been an issue for him. A 9-month stay in India was the last stop
before he decided to go into the advertising industry. You can hear
his full story in Episode 73 of our podcasts "On The Way To New
Work". SPOTIFY spotify.onthewaytonewwork.com SOUNDCLOUD
soundcloud.com/onthewaytonewwork ITUNES
itunes.onthewaytonewwork.com All book tips here
books.onthewaytonewwork.com With Christoph Magnussen and Michael
Trautmann www.onthewaytonewwork.com