#69 with Gorden Bowen (Co-Founder & Chairman McGarryBowen)

“You just thought about this over night? This is just remarkable!”
Gordon Bowen is one of my absolute top idols in the global
advertising industry. He is the inventor of the world-famous
American Express campaign, "Member since" and has been creatively
responsible for the account for many years at Ogilvy and Mather.
This campaign was awarded, among other things with the title
"Campaign of the Decade". After leaving the company, he was the
creative mastermind behind the application and later creative
director of the Olympic games in his hometown of Salt Lake City.
Together with Mitt Romney, the head of the organizing committee, he
only had to find a way to tune the country for the Olympic Games
shortly after 9/11. At the age of fifty, in 2002, together with his
founding partner John McGarry, he founded the advertising agency
McGarryBowen. The agency has developed rapidly since its foundation
and has been awarded the "Agency of the Year" award several times.
The agency is represented globally today, works for clients like
P&G, Disney, Marriott, Intel, Mondelez, Chevron and belongs to
the japanese Dentsu group. But it is not this obvious success that
makes Gordon. Gordon is a very special person. He is curious, he is
empathic, he is a great storyteller, he loves traveling, he is
passionate about art, music, architecture and pop culture. He is
involved in numerous social and cultural projects. He gains new
energy from all these topics for his work. He is experimenting with
new working methods, including the new ‘American Express Team’ at
McGarryBowen. He is a great host and I am pleased to call him my
friend. Have fun with Episode 69 of the #OntheWayToNewWork Podcast
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