Engaging Demos: Getting storytelling right! A conversation with Peter Cohan (066)

Quick quiz: What is the buzzword number #1 in sales? We have no
idea, but STORYTELLING surely is right up there. Everyone says it's
useful. Everyone wants to do it. Everybody thinks they do it. No
one actually does it ( … or do you? ) So we decided to invite Peter
Cohan to the show, as we dissect the myth of storytelling: Why is
it so important? What makes a good story anyway? What is an easy to
use blueprint to get it right consistently? As opposed to having
visions of fairies and green ogres, we share examples of great
stories to tell in our beloved B2B software sales context. Always
keeping the ultimate goal in mind: Creating a memorable experience
for our customers. Come and join us on this entertaining and
engaging story...EHM...episode with Peter on the Sales Excellence
Podcast. Fully loaded with actionable advice for your day-to-day
business. Peter on LinkedIn: ​​https://bit.ly/2VROQR6 Peter on Demo
Data in Episode #044: https://bit.ly/3yy8J0Q ---------- Viel Spaß
& Inspiration beim Zuhören wünschen dir Jan & Tim ️
Unverbindliches Kennenlernen: https://serockstars.com/#book Free
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Training: https://serockstars.com/discovery ARRtist Circus Berlin –
das PreSales Event in DE:
https://www.arrtist-circus.com/presales-track Webseite:
https://serockstars.com/ Online-Shop: https://discodeck.shop/
PreSales Buch: https://amzn.to/3xErqQ9 Du möchtest dich mit uns
austauschen? Jan https://www.linkedin.com/in/janerikjank/ Tim
https://www.linkedin.com/in/tbroemme/