Where People Go Wrong with MEDDICC

In this podcast, we take a lot of the chatter we’ve heard about
MEDDICC and break down our point-of-view about the methodology.
John Kaplan sets straight some misconceptions and misapplications
about the popular qualification framework. He discusses:

MEDDICC’s common misuse as a compliance tool.

How to properly incorporate MEDDICC as a manager.

Using MEDDICC throughout the entire customer engagement
process.


Here are some additional resources:

Get MEDDICC Certified on Ascender!

Avoiding MEDDICC Traps | Ascender Live

Key Things to Remember About MEDDICC | Ascender Article

Maximizing MEDDICC Results | Force Management eBook


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