Selling in a New Category

If you’re selling a new technology, it may be difficult to align to
a pain point. How do you align to pain the customer doesn’t even
know they have? Many AI startups have this challenge. How do you
get the customer to see a new way of doing old things?

In this episode, Brian Walsh breaks down ways you can think about
your sales conversation so you’re able to drive urgency, even when
you’re selling in a new category. He also runs through how to set
up a test project, in order to build credibility with the customer.


Check out this and other episodes of The Audible-Ready Podcast
at Apple Podcasts, Spotify, or our website.