Sales Conversations vs Business Conversations

In this episode, John Kaplan highlights the importance of business
conversations as opposed to sales conversations when trying to
navigate a landscape of heightened buyer scrutiny. He
discusses:

The mindset you need for successful business conversations.

Ways to hold yourself accountable for having business
conversations.

Tips for adjusting the business conversation for finance.

A personal anecdote to demonstrate the importance of
differentiation and influencing the Decision Criteria.


Here are some additional resources:

Get MEDDICC Certified on Ascender!

https://rb.gy/skge08



Rise Above the Noise | Ascender Video

https://rb.gy/3iq0v1



Dealing with Hesitant Buyers | Ascender Video

https://rb.gy/2qi7eb



Selling to the CFO w/ Jim Kelliher | Ascender Insights

https://rb.gy/0ne41j



Leading Through Economic Challenges with Murray Demo |
Revenue Builders

https://rb.gy/kow7b2




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own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender
is perfect for you! We put out content every day with insights to
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