Selling to the CFO

With increased scrutiny on spending, we are likely more aware of
the influence a CFO has on our opportunities, even if we don't have
access to finance in our prospect companies. Force Management's
Brian Walsh runs through the key things you need to remember about
this important persona as you advance your opportunities. He
discusses:

A CFO’s role and aligning to their priorities.

Equipping your Champion to make the case for your solution.

The power of presenting multiple options.



Here are some additional resources:

Engaging the CFO | Ascender Article

https://rb.gy/qn87vt



Selling to the CFO w/ Jim Kelliher | Ascender Insights

https://rb.gy/o6ut0j



Negotiating Value – Presenting Multiple Options | Podcast

https://rb.gy/y6vuod





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