How to Resist Customer Pressure for the Demo

How do you respond when your customer is eager for a demo? Brian
Walsh shares some tips to help you navigate this scenario. He
covers:

Evaluating the strategic value of an opportunity.

How to tactfully begin a demo with discovery.

Making use of your other relationships in the account.

Knowing when to walk away.


Here are some additional resources:

Deepen Your Discovery | Ascender Course

https://rb.gy/9mfdh



What Do I Do When My Customer Pushes for a Demo? | Ascender
Article

https://rb.gy/3rlih



Own the Next Step in Your Sales Meetings | Podcast

https://rb.gy/5wcfd




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