Using Metrics Effectively in Your Sales Conversations

Many reps struggle with metrics. The challenge usually comes
from not knowing the proper way to apply metrics to their sales
conversations. In this quick episode, John Kaplan shares pointers
on how to make effective use of metrics. He discusses:

What metrics are and why they matter.

How to speak about metrics in a way that is relevant to the
higher-ups of an organization.

The value in visualizing the buying organization as a house.


Here are some additional resources:

MEDDICC Certification on Ascender

https://bit.ly/3IVZmQp



Digging Deep: Why Metrics Can Hurt You in Your Sales
Conversations | Ascender Article

https://bit.ly/3MV0Iwa




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