Overcoming Discovery Resistance With Stories

Clients are often reluctant to open up to reps, but our special
guest Rob Stenberg explains how you can use storytelling to break
through that barrier. He discusses:

Why storytelling is so effective.

When in your sales process to incorporate stories.

How to practice and prepare stories that resonate

How to use stories to encourage your customer to “stay in
discovery”


Here are some additional resources:

Storytelling in the Sales Process | Ascender Course

https://bit.ly/3nfL4CN



Discovery Process | Ascender Course

https://bit.ly/4229Bdt



Five Ways Stories Can Help You Create Urgency in the Sales
Process | Ascender Article

https://bit.ly/42dlI7e



Sharing Stories in Your Sales Process | Podcast

https://bit.ly/42flEnj





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