Building Alignment in Your Prospect Organization

You are likely to come across buying organizations with
conflicting priorities. It can be a real challenge to get people in
different parts of a company to agree on a path on which to move
forward. John Kaplan explains how you can set about getting various
departments of a company on the same page. He discusses:

Keeping people focused on the “why.”

The role that Champions play in achieving a “Collective Yes.”

Building a “What We Heard” slide with your Champion to fight
Seller Deficit Disorder.

What to do if you are without a Champion in an account.


Here are some additional resources:

Achieving a Collective Yes | Ascender Course

https://bit.ly/3Z6fcgL



Building Champions for Life | Ascender Course

https://bit.ly/40k9w4d



Is Your Champion Really a Coach? | Ascender Article

https://bit.ly/40mjvWb



The Seller Deficit Disorder | Ascender Article

https://bit.ly/42xLAvp



Three Ways to Improve Your Sales Messaging | Force Management
Article

https://bit.ly/3TB7mub





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