How to Engage Other Departments in Your Sales Process

Salespeople must be multi-threaded with their opportunities.
Make an effort to connect to as many relevant stakeholders in the
buying company as possible. John Kaplan explains steps you can take
to reach key individuals in other departments of your prospect’s
organization. He gives advice about:

Connecting technical capabilities to business outcomes.

Landing meetings with key stakeholders of other departments.

Using the Three Ps—Purpose, Process and Payoff—to maximize
conversations with high-ranking individuals in the buying
organization.


Here are some additional resources:

Building Champions for Life | Ascender Course

https://bit.ly/3YnPSlR



How to Get Higher in Your Prospect's Organization | Force
Management Article

https://bit.ly/3JgWH4p



Get Beyond the Technical Buyer | Force Management Article

https://bit.ly/4208wn0



Sales Best Practices: 5 Ways to Prepare for Your Next Sales
Meeting | Force Management Article

https://bit.ly/41PEyBV





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