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How to use stories in your sales process
As a seller, storytelling can be a great asset. More than anything,
a well-told story is one of the best ways to get your buyer more
emotionally attached to solving a problem. Today, John Kaplan
explains the many ways that storytelling, if done...
21 Minuten
Podcast
Podcaster
The Audible-Ready Sales Podcast is a weekly show featuring B2B sales leaders and revenue-driving executives, who share their best insights on how a focus on sales effectiveness can help companies increase revenue, improve sales margins and gain market....
Beschreibung
vor 2 Jahren
As a seller, storytelling can be a great asset. More than
anything, a well-told story is one of the best ways to get your
buyer more emotionally attached to solving a problem. Today, John
Kaplan explains the many ways that storytelling, if done properly,
can help you. Topics of discussion include:
How to hone your storytelling ability.
Making a story relevant to the customer—getting them to stand
in the story.
The benefits of helping the buyer to share their own story.
Using stories effectively during various stages of the sales
process.
Force Management has launched our new product: Ascender.
It is a platform solely for salespeople who own a quota. If you
enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you!
We put out content of a similar nature every day with insights that
will help you to level up in your sales career.
Check out the platform here:
https://my.ascender.co/Ascender/
Here are some additional resources:
Subscribe to Ascender:
https://my.ascender.co/Ascender/PlanComparison
Methods to Increase Sales: Nailing Your Proof Points
https://bit.ly/3Vaflh7
How to Tell Impactful Stories | Podcast
https://apple.co/3Vf0vWp
Check out this and other episodes of The Audible-Ready
Podcast at Apple Podcasts, Spotify, or our website.
anything, a well-told story is one of the best ways to get your
buyer more emotionally attached to solving a problem. Today, John
Kaplan explains the many ways that storytelling, if done properly,
can help you. Topics of discussion include:
How to hone your storytelling ability.
Making a story relevant to the customer—getting them to stand
in the story.
The benefits of helping the buyer to share their own story.
Using stories effectively during various stages of the sales
process.
Force Management has launched our new product: Ascender.
It is a platform solely for salespeople who own a quota. If you
enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you!
We put out content of a similar nature every day with insights that
will help you to level up in your sales career.
Check out the platform here:
https://my.ascender.co/Ascender/
Here are some additional resources:
Subscribe to Ascender:
https://my.ascender.co/Ascender/PlanComparison
Methods to Increase Sales: Nailing Your Proof Points
https://bit.ly/3Vaflh7
How to Tell Impactful Stories | Podcast
https://apple.co/3Vf0vWp
Check out this and other episodes of The Audible-Ready
Podcast at Apple Podcasts, Spotify, or our website.
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