How to use stories in your sales process

As a seller, storytelling can be a great asset. More than
anything, a well-told story is one of the best ways to get your
buyer more emotionally attached to solving a problem. Today, John
Kaplan explains the many ways that storytelling, if done properly,
can help you. Topics of discussion include:

How to hone your storytelling ability.

Making a story relevant to the customer—getting them to stand
in the story.

The benefits of helping the buyer to share their own story.

Using stories effectively during various stages of the sales
process.

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Methods to Increase Sales: Nailing Your Proof Points

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How to Tell Impactful Stories | Podcast

https://apple.co/3Vf0vWp





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