When Competition Comes Knocking

Force Management has launched our new product: Ascender. It is a
platform solely for salespeople who own a quota. If you enjoy the
Audible-Ready Sales Podcast, Ascender is perfect for you! We put
out content of a similar nature every day with insights that will
help you to level up in your sales career. Check out the platform
here: https://my.ascender.co/Ascender/  Competition comes in
varied forms in a sales process and you need to be prepared. When
your competition comes knocking, you need to highlight your
differentiation. In this episode, John Kaplan discusses ways that
you can improve your position in competitive deals. He explains:

Why competition is always present in each of your deals.

What to do when your buyer tells you that they see value in a
competitor’s offering.

How to equip your Champion to effectively articulate your
competitive differentiation. 

Here are some additional resources:

Subscribe to Ascender:
https://my.ascender.co/Ascender/PlanComparison 

Stacking Customer Requirements in Your Favor w/ Marty Mercer
| Podcast

https://apple.co/3FV1w1F 



Resources to Help Your Salespeople Enable Champions 

https://bit.ly/3jdQ0pm 



Articulating Differentiation: 5 Ways to Trap the
Competition 

https://bit.ly/3FCDuqC  



Check out this and other episodes of The Audible-Ready Podcast
at Apple Podcasts, Spotify, or our website.