Go High, Go Low – Adjusting Your Sales Conversation

Force Management has launched our new product: Ascender. It is a
platform solely for salespeople who own a quota. If you enjoy the
Audible-Ready Sales Podcast, Ascender is perfect for you! We put
out content of a similar nature every day with insights that will
help you to level up in your sales career.
Check out the platform here:
https://my.ascender.co/Ascender/ 
As a seller, you need to communicate effectively with people
throughout an organization - both on the economic and technical
levels. That means adjusting your sales conversation to what’s
relevant to the individual in front of you. In this episode, John
Kaplan shares insights that will allow you to swiftly adapt to any
type of sales conversation. He gives advice to help you:
Prepare for conversations at the executive table.
Manage meetings wherein both technical and business buyers are
present.
Overcome Seller Deficit Disorder.
Use the Mantra framework to narrate a story that every
decision-maker involved in your deal can get behind. 


Here are some additional resources:
Subscribe to Ascender:
https://my.ascender.co/Ascender/PlanComparison 
Ascender Sales Topics - Positioning Yourself against the
Competitionhttps://youtu.be/YayJtT22TEg 

Ascender Course: Getting to the Economic
Buyer https://bit.ly/3U6dObH  



Check out this and other episodes of The Audible-Ready Podcast at
Apple Podcasts, Spotify, or our website.