Selling When Budgets are Tight

There is always the possibility of a recession or financial
downturn. During such times, companies are inclined to tighten
their budgets, which may make salespeople like you nervous, to say
the least. How do you sell effectively when your customers are
focused on minimizing unnecessary costs and reevaluating their
current budget line items? Get customer focused. People buy for
three reasons: your solution will increase revenue, decrease cost,
or mitigate risks. In this episode, John Kaplan shares how to align
your solution with big business issues that will drive urgency from
buyers.
Here are some additional resources
Key Ways to Gain Executive Buy-in and More Budget for Your Sales
Initiative
Get Busy: Advice for Salespeople w/ John Kaplan | Podcast


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