Using Customer Testimonials in Your Sales Process

Both sellers and buyers today recognize the power of testimonials
when it comes to influencing customers to purchase a product or
service—it’s ingrained in our society. However, it may be difficult
for reps to determine where exactly they fit in when it comes to
testimonials. What is your role? John Kaplan explains how to
effectively leverage testimonials in a sales process to maximize
the success and size of your deals.
Here are some additional resources
Four Ways to Use Customer Testimonials in Your Sales Process
Maximize the Effectiveness of Proof Points in Your Sales
Conversations
Develop Proof Points That Make an Impact
Methods to Increase Sales: Nailing Your Proof Points 
Maximize the Effectiveness of Proof Points w/ John Kaplan |
Podcast


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