Active Listening in Sales Conversations

We often focus on asking two-sided, open-ended discovery questions
to learn about prospective customers. However, there is little
value in asking these questions if you are unable to listen
effectively. How can you improve your listening in sales
conversations? Force Management Facilitator Marty Mercer joins us
to share insight on how to follow up great questions with active
listening.
Here are some additional resources:
3 Skills to Improve Your Sales Conversations
Effective Sales Communication: 5 Key Actions
Why Your Active Listening Skills Are Crucial to Hitting Your
Number
How to Ensure You're Audible-Ready in Your B2B Sales
Conversations


Check out this and other episodes of The Audible-Ready Podcast at
Apple Podcasts, Spotify, or our website.