Competing initiatives: Moving Your Deal Forward

Sellers often hear from prospective customers that they have too
much going on and thereby cannot take on a solution. When you’ve
got numbers to hit, how do you get a prospect to prioritize your
solution over the other initiatives they are considering? John
Kaplan joins us to share how best to align your solution with the
business issues that matter most to a customer.
Here are some additional resources:
https://www.forcemanagement.com/seller-blog/what-to-do-when-youre-competing-against-do-it-internally 



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