How to Tell Impactful Stories

Any salesperson can tell a good story. Styles may differ, but your
message is what matters. 
A great story helps your buyers understand what’s possible and how
they can achieve their desired outcomes. Understand how to improve
your storytelling skills and what to focus on to have a bigger
impact on your buyer. John Kaplan shares a few storytelling tactics
you can use to elevate your approach and move your deals forward,
faster.
Here are some additional resources:
5 Things to do Before Your Next Sales Conversation
[Podcast] 
When To Use Customer Case Studies in the Sales Process 
Align with the Buying Process: The Power of the Mantra 
5 Ways to Gain Trust in the Sales Process 



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