How to Build Alignment on Buyer Value w/ John Kaplan

One of the most basic things you can do as a sales organization is
ensure that your executive team and entire company is aligned on
the key value and differentiation of your solution. When you have
consistent answers to the essential questions, you have the
framework to equip sales to articulate your solution’s business
value and differentiation in a way that drives bottom-line impact.
John Kaplan joins us to discuss how companies generate consistent,
cross-functional agreement on the four essential questions, and why
it’s critical to accelerating business growth.


Check out this and other episodes of The Audible-Ready Podcast at
Apple Podcasts, Spotify, or our website.
Here are some additional resources on generating company alignment
with the buyer:
- Four Questions Every Sales Organization Needs to Answer
- http://bit.ly/3c3jfnz
- Intercom Increased Average Deal Size by 261% After Generating
Alignment
http://bit.ly/3e63YVn
- The Secrets to Aligning Your Company on Customer Value and
Differentiation
 -http://bit.ly/3bcVV7u