Navigating the Decision Process With Multiple Buyers w/ John Kaplan

Improve your ability to navigate your buyer's decision process and
win deals that involve multiple decision makers.
John Kaplan walks through key tips for getting multithreaded in
your deals and to ensure you’re communicating effectively with the
key players in the buying organization, including:
- What actions you can take early on in the sales process to
effectively influence a customer’s decision process
- How to get higher, wider, and deeper in your organization to
determine key decision makers and multiple buyers who will have a
say in the final “yes”
- Tips for making an impact in front of each stakeholder in an
opportunity

Check out this and other episodes of The Audible-Ready Podcast at
Apple Podcasts, Spotify, or our website.
Here are some additional resources on decision process:
- How to Ask the Right Questions in Your Sales Conversation
- http://bit.ly/2NoJ7Sy 
- Why Sales Reps Struggle with Metrics in the Sales
Conversation
- http://bit.ly/3keTi86
- Executing Effective Discovery [Podcast]
- http://apple.co/37GDsOC