Three Questions You Need to Answer For Your Economic Buyer w/ John Kaplan

Selling to an economic buyer is always challenging and often
different from one deal to the next.
Improve your ability to make economic buyers and decision makers
stand in their moment of pain and demand an urgent solution to
their business challenges. John Kaplan breaks down three key
questions you need to answer for your economic buyer in order to
propel a deal forward.

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Apple Podcasts, Spotify, or our website.
Here are some additional resources on economic buyer:
- Close the Excuse Department and Shorten Sales Cycles
- http://bit.ly/3dzElMA
- Maximize the Effectiveness of Proof Points [podcast]
- https://apple.co/3btxqSy
- Earn Your Right to Keep Talking [Templates]
- http://bit.ly/2NQTDln