Helping Buyers Reach Their Own Conclusions w/ John Kaplan

Helping Buyers Reach Their Own Conclusions w/ John Kaplan

In this episode, we’re sharing key insights on getting your buyer to come to their own conclusions. Remember, people rarely argue with their own conclusions. The more you can help buyers define business problems on their own, in a way that favors your...
14 Minuten
Podcast
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The Audible-Ready Sales Podcast is a weekly show featuring B2B sales leaders and revenue-driving executives, who share their best insights on how a focus on sales effectiveness can help companies increase revenue, improve sales margins and gain market....

Beschreibung

vor 3 Jahren
In this episode, we’re sharing key insights on getting your buyer
to come to their own conclusions. Remember, people rarely argue
with their own conclusions. The more you can help buyers define
business problems on their own, in a way that favors your
solution’s value and differentiation, the more successful you will
be. John Kaplan covers three types of questions you can use to help
buyers articulate their business challenges.  



Check out this and other episodes of The Audible-Ready Podcast at
Apple Podcasts, Spotify, or our website.
Here are some additional resources on influencing buying
criteria:
- Enable Your Salespeople to Help Buyers Stand in the Moment of
Pain
- http://bit.ly/3c22WHg
- How to Ask the Right Questions in Your Sales Conversation
- https://bit.ly/2NoJ7Sy
- Approaching Your Sales Conversations with Empathy
[Podcast] 
-http://apple.co/387oYHE 

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