The Handoff: SDR to AE w/ Patrick McLoughlin

Turning over a potential deal from an SDR/BDR to an AE is a
critical step in the sales process.

We often say there’s as much differentiation in what you sell as
there is in how you sell. When you create a good customer
experience for the buyer, before and throughout the handoff
process, you can separate your organization early on from
competition, including “do nothings”. Patrick McLoughlin joins us
to share what SDRs and AEs can do to establish a handoff process
that ensures your buyers feel heard and interested in continuing to
move the deal forward.

Note: If you’ve been through CoM, hear ways you, as an SDR, can
leverage your mantra to grab prospect interest or prepare great
notes for your handoff to the AE.

Check out this and other episodes of The Audible-Ready Podcast at
Apple Podcasts, Spotify, or our website.

Here are some additional resources on the handoff from SDR to
AE:
Aligning Your SDR Team with the Broader Sales Organization
http://bit.ly/2GaN1Ky
Improve Your Active Listening Skills Podcast
http://apple.co/3ojaoTm
Getting your SDR process right
http://apple.co/2LplcAI