Improve Your Active Listening Skills w/ Patrick McLoughlin

How well do you prepare to listen?   We know how important
asking great questions is to uncovering business pain. However,
having great questions will only get you so far, if you don’t know
how to listen to the answers.    Patrick McLoughlin talks
through the concept of active listening and the fundamentals elite
sellers execute flawlessly. Skills like:   - How to prepare
for the answers you’ll get from customers in a way that enables you
to dig deeper or pivot decisively   - What you need to listen
for if you want to map what you hear (negative consequences, before
scenarios) to your solutions effectively   - How to follow up
what you’ve uncovered to get your customer to feel heard &
understood   Check out this and other episodes of The
Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
  Here are some additional resources on Active Listening
  Playing Back Your Sales Discovery Sessions [Podcast]
https://apple.co/2E4HFQD Approaching Your Sales Conversations with
Empathy [Podcast] https://apple.co/2YDHX8b Our Most FAQs from
Salespeople [Podcast] https://apple.co/36Kyu1I