35. Competing Against Do Nothing w/ John Kaplan

35. Competing Against Do Nothing w/ John Kaplan

If your pipeline deals are at risk because your buyers choose to “do nothing” rather than move forward, this is the podcast episode for you.    “Do Nothing” is often a key competitor as we maneuver through the sales process and there are key things...
8 Minuten
Podcast
Podcaster
The Audible-Ready Sales Podcast is a weekly show featuring B2B sales leaders and revenue-driving executives, who share their best insights on how a focus on sales effectiveness can help companies increase revenue, improve sales margins and gain market....

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vor 4 Jahren
If your pipeline deals are at risk because your buyers choose to
“do nothing” rather than move forward, this is the podcast episode
for you.    “Do Nothing” is often a key competitor as we
maneuver through the sales process and there are key things
salespeople can do to win against this option.   In this
episode, John Kaplan breaks down three fundamentals elite
salespeople use to sell and win against a “do nothing” buyer
mindset.   Check out this and other episodes of The
Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
  Here are some additional resources on selling against “do
nothing”:    Predicting No Decisions | On-Demand Webinar
https://bit.ly/2D0dxFa Five Things That Will Help You Uncover New
Business Opportunities https://bit.ly/2IzNZBq What to Do When “Do
Nothing” is Your Chief Competition in a Sales Opportunity
https://bit.ly/355oShg

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