21. Creating an Audible-Ready Sales Organization w/ John Kaplan

This topic is so important we named our podcast after it. 
  In this episode, John Kaplan explains what it means to have
an ‘audible-ready’ sales organization. He covers the five power
plays of an audible-ready sales team and how sales leaders can
equip their teams tools that enable them to keep the focus on their
buyer.   Check out this and other episodes of The
Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
  Here are some additional resources focused on being audible
ready:    - How to Ensure You're Audible-Ready in Your
B2B Sales Conversations; https://bit.ly/3eOOdA1   - What’s the
Meaning of Command of the Message; https://bit.ly/31gD5rD