14. The Role Leaders Play in Keeping Sales Reps Focused w/ John Kaplan

Keeping sales teams focused is an area many sales leaders are
trying to excel in right now.   In this episode, John
Kaplan walks through simple things you can do as a
sales leader or manager to keep your teams motivated and
disciplined.    He’ll discuss:   - How sales teams
can use the ‘purpose, process, payoff’ call agenda to
make sales conversations empathetic and relevant for buyers.
  - How leaders and managers can work with their reps to make
sure they’re prepared for every valuable sales conversation.
  - The most critical fundamentals and tactics leaders must
focus reps on right now to build pipeline and make revenue
numbers.   Here are some additional resources focused on the
importance of empathy right now : Purpose Process Payoff | Podcast
Episode Top Resources for Maintaining Rep Productivity   Check
out this and other episodes of The Audible-Ready Podcast at Apple
Podcasts, Spotify, or our website.