13. Approaching Your Sales Conversations with Empathy w/ John Kaplan

This episode covers how to approach sales conversations right now
to mitigate stalled deals and communicate with purpose and
empathy.  Many sales professionals and leaders within their
organizations are wondering what’s working in sales conversations
right, what isn’t, and who’s doing it well.  In this episode,
John Kaplan covers how you can focus your sales teams on having
purposeful conversations right now, including: How salespeople can
focus on the buyer and be effective in their conversations to grab
onto interest and opportunities How to use conversations to uncover
changing needs and the specific challenges buyers are facing to
approach them with viable solutions How to navigate what other
organizations are dealing with to mitigate potential stalls and
delayed in their deals Check out this and other episodes of The
Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
Here are some additional resources focused on the importance of
empathy right now :  Reframing Your Buyer Message for What’s
Happening Right Now Get Busy: Responding to the Crazy Week That Was