11. Scaling Sales: How to Sell As Well as your Founder w/ John Kaplan

Growing companies are often challenged with translating the
founder’s vision and story into sales conversations that highlight
the value and differentiation of the solution.  In many of
these companies, no one can sell as well as the founder.  In
this podcast, John Kaplan talks through key steps companies take to
scale that message and get an entire sales organization equipped to
sell as well as the founder, including:  The key questions
every person needs to answer the same in your company The test you
can run right now in your own company to start building alignment
How Force Management ensures they have a great pipeline of proof
points.  Check out this and other episodes of The
Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.