Aligning Differentiation to Your Buyer

You may know what makes your solution different than others in the
market, but aligning that differentiation to the customers is how
elite salespeople move the needle. In this podcast, John Kaplan
runs through best practices for aligning differentiation to a
customer's decision criteria.

Learn more about Project Welcome Home Troops here:
http://www.projectwelcomehometroops.org/

Read why John is so passionate about this organization here:
https://www.linkedin.com/pulse/special-mission-helping-veterans-joh