Tech Insights #7: How to market to developers —according to a CTO

With the rise of product-led growth and the developer tools
market, it seems everyone’s trying to get developers to notice
their products. But getting the attention of developers is
famously difficult. Traditional marketing and sales tactics tend
to fall flat. So how do you do it? Well, one way to find out is
to ask. So I quizzed our CTO Stephan Schulze on how he thinks
marketers could reach “tech people” and what skills they need to
talk the talk.