Linkedin: Challenging the Blue Giant - with Gianluca Lupo at Social Ads Meetup @Project A | PAP062

610 million professionals, 30 million company pages and more than
50% feed engagement. Is the social network for professionals
ready to challenge the Blue Giant in the advertising field?
Linkedin Ads is a powerful platform, full of opportunities but
also challenges and obstacles - like pricing, targeting options
and creatives. Finding the right account and campaign setup is
the key to success. 


The roadmap of the advertisement platform development looks very
similar to Facebooks’ of a few years ago. Indeed, 2019 was the
year were Linkedin rolled out interest targeting, lookalikes and
conversion based campaign optimisation; arrows which Facebook has
had in its quiver for years. Did Linkedin efforts manage to cover
the ground separating its technologies from Facebook ones?


Listen to Gianluca Lupo, Display Marketing Manager, Project
A @Social Ads Meetup from 01.08.2019 discussing the
possibilities, best practices and developments of the Linkedin
Ads platform during the Social Ads Meetup at Project A Ventures.
We try to highlight the strength and weakness points of the
social network for professionals, giving at the same time a 360
degrees overview of its possibilities. Enjoy!



Guest: Gianluca Lupo - Display Marketing Manager Project A
Ventures


Language: English


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