Developments in b2b sales: How to cope with change - with Christoph Rösler, Director of Venture Development & Sales | PAP#055

Sales in the b2b sector have undergone significant changes in the
last three to five years. On the one hand, new channels such as
Linkedin have proven to be valuable for digital lead generation.
On the other, the availability of information online has
significantly affected the buying behavior of customers - people
don't want to be approached proactively. This means that a switch
in the acquisition process between the digital self-service
channels and one-to-one personal conversation with your customer
is not only challenging but also necessary.


Listen to Christoph Rösler, Director of Venture Development &
Sales at Project A, and Florian Heinemann, General Partner at
Project A, dive deep into the merging of marketing and sales in
the customer journey and whether traditional sales still have a
role in the modern b2b sector.


Guest: Christoph Rösler, Director of Venture Development &
Sales


Host: Florian Heinemann, General Partner at Project A


Language: English


RSS Feed:  http://project-a.libsyn.com/rss


 


If you want to know more about Project A check out:


Blog: https://insights.project-a.com


Podcast: https://www.project-a.com/en/media/podcast


Newsletter: https://www.project-a.com/en/media/newsletter