The Customer Decision Journey - with Julian Fornoff, CMO & Head of Business Development @Store2be | PAP#051

How are decisions made in the B2B space? What are the factors
that influence the decision-making process and who is actually
the one person that has the most influence?


 


Julian Fornoff, CMO and Head of Business Development at Store2be
explains that it is actually more important to know HOW decisions
are made instead of only knowing WHO makes them. From external
sources such as online resources or competitors over hard and
soft factors like costs or trust, there are many different
factors that have an impact on the decision making process of B2B
companies.






Guest: Julian Fornoff, CMO and Head of Business Development at
Store2be


Language: English


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