The Dixa Sales Playbook - Five factors to consider for a successful sale - with Anders Mayntzhusen, CCO @ Dixa | PAP#050

What does it take to develop a good sales department? And how can
you then get customers through the sales funnel with the highest
possible conversion rate in the B2B space?


 


Anders Mayntzhusen is the CCO of Dixa, a customer engagement
platform that brings together all customer interaction with the
business in one platform including live chat, email, phone and
messaging. On the B2B Marketing & Sales Day by Project A, he
explains how Dixa created a pentagon model that serves as a
playbook for executive sales and business development. The “Sales
Playbook” consists of five Ps namely process, procedure, props,
product and most importantly: people. Anders explains in depth
how these five factors are interdependent for a successful sale.






Guest: Anders Mayntzhusen, CCO of Dixa


Language: English


RSS Feed:  http://project-a.libsyn.com/rss


 


If you want to know more about Project A check out:


Blog: https://insights.project-a.com


Podcast: https://www.project-a.com/en/media/podcast


Newsletter: https://www.project-a.com/en/media/newsletter