Marketplace dynamics and ways to balance supply and demand - with Henk Smit, Head of Data Science & Analytics at Catawiki | PAP#038

A healthy balance between supply and demand is crucial for
sustainable growth of any marketplace. But how do you define and
monitor this liquidity of a marketplace? Once defined, what are
potential actions to influence the balance of supply and demand?


 


Catawiki is Europe's fastest growing online auction house with
50,000 items being auctioned off every week. Their Head of Data
Science & Analytics, Henk Smit, is exchanging learnings on
how to influence marketplace liquidity with Philipp Werner, CMO
at Project A.

Guest: Henk Smit, Head of Data Science & Analytics bei
Catawiki


Host: Philipp Werner, Chief Marketing Officer at Project A


Language: English


RSS Feed: http://project-a.libsyn.com/rss


 


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