The Impact of Data and Analytics on Marketing - with Dorothee Seedorf and Philipp Werner | PAP #010

Data collection and analysis have transformed the way marketing
departments work. Today, it’s essential that marketers have a
data-driven mindset and an ability to interpret and translate
data into actionable insights. This helps them spend their
budgets more efficiently as in the past. However, we’ve still got
a long way to go. Customer journeys in the digital age are
complicated, and many companies still rely on last-click
attribution. In this episode, the third in our BI series, our CMO
Dorothee Seedorf discusses with Philipp Werner, Director of BI,
how the two departments work together at Project A to overcome
these challenges.


 


PAP#010 is the third part of our series on BI.


 


Moderation: Rainer Berak


Guests: Dorothee Seedorf, Philipp Werner


Language: English


RSS Feed: http://project-a.libsyn.com/rss


 


If you want to know more about Project A check out:
Blog: https://insights.project-a.com



Podcast: https://www.project-a.com/en/media/podcast



Newsletter: https://www.project-a.com/en/media/newsletter