82. Paula Scher

Paula’s book Make It Bigger was actually the very first design
book I ever bought. She has designed hundreds of record covers,
has become one of the biggest names in identity design, and has
found a new challenge in designing signage for some very iconic
buildings. Since the 90s she is partner at Pentagram, the world's
largest independent design consultancy and she has also made
quite a splash as an artist with her very elaborate, large-scale,
hand drawn maps.


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