#16 Digital Me - a new identity in times of digitalisation with Dominique Leikauf

Digital Me - a new identity in times of digitalisation
with Dominique Leikauf


What do people find when they google you? And how can we make
sure that they find what we want them to find? 


Shaping your digital presence is easier than many people think,
says author and entrepreneur Dominique Leikauf, and you don’t
need a social media team to do it. It’s about defining who we are
and what we stand for - asking ourselves questions that will help
shape our jobs, contacts and quality of life - not just online,
but offline too


Start by asking yourself: 


︎ Who am I and what do I do? Think outside the box here: if you
are a creative, a parent and someone fun, you can own all of
those things


︎ out of all the topics that I’ve been working on or engaged
with, which have been most rewarding and important to me?  


︎ which issues would I like to work on more? 


︎ which topics do other people most associate me with - correctly
or incorrectly? How can I change that perception so that it
better fits who I am? 


︎ who is your target group? 


And then


make sure that your bios, descriptions and online interests match
who you are, and include topics that you want to focus on;


add the people in your target group and people whose interests
match yours to your network;


share, post, ️ the things that interest you and reflect your
worldview. 


The rest will happen organically!


Let us know if you have any tips of your own to share ️


Speaker:  Dominique Leikauf, Diversity & Culture lead at
DKB Service / Contributing author, Zukunftsrepublik


Interviewer: Dr. Ricarda Engelmeier - Founder @MyCollective


Music: sponsored by @Michaelkadelbach


Picture: Dominique Leikauf


Graphic & Production: MyCollective