S06/E06 mit Hector Hughes (Unplugged) | Startups London DigitalDetox TinyHouses Influencer Marketing

Mit Hector Hughes(Unplugged) Staffel #6 Folge #6 | #Marketing_021
Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups
*** in English *** https://unplugged.rest *** Hector Hughes,
co-founder of Unplugged, discusses in the "Marketing From Zero To
One" podcast the concept of digital detox retreats in tiny cabins
located an hour away from London. He explains how the idea emerged
before the pandemic and how the business developed to include nine
cabins that are constantly booked. Hector shares insights on the
effectiveness of marketing channels, particularly Instagram
influencers and press coverage, and elaborates on the benefits of
spending time offline in nature. *** 01:04 - Hector's background
and the idea behind Unplugged 01:57 - His studies in Leeds and
initial career steps 03:52 - Transition from mathematics and
statistics to sales 04:54 - Development of the idea for Unplugged
during his time at a previous startup 08:28 - Experience at a
silent retreat in the Himalayas and its impact 09:27 - Establishing
the first cabin and its timing with COVID-19 10:55 - Influence of
the pandemic on business demand 11:30 - Initial business intentions
and expansion plans 12:32 - Selecting the first cabin site 14:04 -
Revenue sharing model with landowners 14:14 - First customer
experiences and feedback 15:18 - Initial pricing strategy for
three-night stays 16:06 - Customer feedback and challenges with the
first cabin 17:07 - Building the guest experience and operational
details 18:34 - Flexibility in accessing locked phones during the
stay 19:36 - Typical guest activities during the retreat 20:13 -
Collecting feedback and improving the service 20:42 - Expansion to
second and third cabins 21:54 - Changes and improvements in
subsequent cabins 22:41 - Launch of additional cabins 23:07 -
Diverse cabin locations for different experiences 23:33 - Early
marketing efforts and organic growth 24:25 - Impact of influencer
marketing and media coverage 25:15 - Reasons for successful PR and
word-of-mouth growth 26:43 - Key marketing channels and strategies
28:04 - Instagram strategy and user-generated content 29:10 - Data
on smartphone usage and its societal impact 31:29 - Benefits of
disconnecting from digital devices 33:29 - Future expansion plans
and broader goals 34:33 - Mental health aspects of entrepreneurship
37:37 - Discussion on the mental health challenges of
entrepreneurship *** The times may vary slightly.