S06/E02 mit Henrik-Jan van der Pol (Perdoo) | Startups OKR Strategy B2B SaaS Inbound Marketing

Mit Henrik-Jan van der Pol (Perdoo) Staffel #6 Folge #2 |
#Marketing_021 Der Podcast über Marketing, Vertrieb,
Entrepreneurship und Startups *** in English *** https://perdoo.com
*** Henrik-Jan van der Pol, CEO and co-founder of Perdoo, discusses
in the "Marketing From Zero To One" podcast the founding and
development of his startup, which provides software for managing
and tracking OKRs. He describes the process from the initial idea,
through developing an mvp prototype, to acquiring the first paying
customers. Henrik-Jan emphasizes the importance of content
marketing and the challenges and benefits of working in a hybrid
and international team. He also discusses the impact of COVID-19 on
the business and gives advice to students aspiring to a career in
startups. *** 01:29 - Henrik-Jan's background and move to Berlin
02:54 - Founding of Perdoo and the decision for a hybrid work model
04:05 - Meeting and collaboration with co-founder Jonathan Morrice
05:12 - Development and early marketing of the prototype 07:08 -
First paying customers and pricing strategy 10:27 - Use of meetups
and SlideShare for content creation and promoting OKRs 13:02 -
Pricing and early revenue 14:09 - Strategy and growth through
content marketing 20:57 - Explanation of the OKR methodology 23:31
- Growth to the first 100 customers and the importance of organic
inbound traffic 27:05 - Challenges of direct sales and targeting
decision-makers 30:45 - Competitive landscape and market
acquisitions 33:38 - Company culture and international team
composition 36:36 - Impact of COVID-19 on Perdoo and the startup
scene 39:35 - Advice for students on founding a startup or applying
to a startup *** The times may vary slightly.