Focus Groups – Exploring Stakeholders’ Minds

Phil Riggins is in our Measurement Mashup show, sharing his
experience with focus groups. To evaluate changes in perception
or behavior of target groups, there is no way around some kind of
reading people’s minds. Most often companies use "classic"
surveys, online or offline, on paper or as an interview. This
episode is dedicated to focus groups – an alternative method to
gain crucial insights.