Rob Tarkoff (EVP Oracle) on New Consumer Behavior, First Party Data Strategy and Brand Safety
Oracle EVP Rob Tarkoff joins us to discuss how the dramatic shifts
in consumer shopping behavior are impacting marketers, how brands
are shifting their strategies to first-party data, how to ensure
brand safety in the rise of contextual marketing, and w..
21 Minuten
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In the DMEXCO Podcast, leading minds, industry experts and international C-level executives share their opinions and insights on the hottest topics in marketing, media, business, technology and future.
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vor 3 Jahren
Oracle EVP Rob Tarkoff joins us to discuss how the dramatic shifts
in consumer shopping behavior are impacting marketers, how brands
are shifting their strategies to first-party data, how to ensure
brand safety in the rise of contextual marketing, and what
priorities have to be set under these new conditions.
in consumer shopping behavior are impacting marketers, how brands
are shifting their strategies to first-party data, how to ensure
brand safety in the rise of contextual marketing, and what
priorities have to be set under these new conditions.
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