Jim Egan, CEO BBC Global News, on the reasons for the latest economic success of the BBC – DMEXCO Podcast Episode 24

Jim Egan, CEO BBC Global News, on the reasons for the latest economic success of the BBC – DMEXCO Podcast Episode 24

Jim Egan, CEO BBC Global News, describes the initiatives taken at the BBC, leading to a string increase in digital eyeballs and advertising revenues.
36 Minuten
Podcast
Podcaster
In the DMEXCO Podcast, leading minds, industry experts and international C-level executives share their opinions and insights on the hottest topics in marketing, media, business, technology and future.

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