#149 How COVID has changed us - Interview with Aljan de Boer / Trendsactive [EN]

What has changed in Human Behavior since the beginning of
lockdown? How will home office change gender roles at home and
more importantly, how are our needs and values changing when
Covid is over?

Aljan de Boer is the Head of Inspiration at TrendsActive - an
international trend consultancy, that turns sociocultural trends
into actionable strategies to ensure brand relevance. Arljan
explains why it's important to differenciate between behavior and
the inner needs & values in order to understand what exactly
has changed in our society since the beginning of the
pandemic...

Good News: If you also have struggles with defining or
understanding your target groups or interested in learning more
about Growth Hacking and getting to the right strategy to execute
your ideas as fast as possible, just sign up for our free Growth
Hacking Online Q&A Workshop next tuesday (Febuary 2nd from 5
- 6 pm):
https://www.eventbrite.de/e/growth-hacking-qa-workshop-live-tickets


(Workshop is in German. If this is not your language, just
contact us to schedule a free meeting with our Growth Hacking
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More about Aljan de Boer:
https://www.linkedin.com/in/aljandeboer/
More about trendsactive:
https://www.linkedin.com/company/trendsactive/